3 Keys to a High Converting Website

guest blog post by Kyle Gray, CEO of Conversion Cake Most websites today are underperforming in various ways, leading to lower engagement, and lower revenue, but why? It’s easier than ever to get a website these days and it’s common sense by now that an online presence is an essential part of any growing business, but how to get the most value out of a site may not be so well understood. But you deserve a website that is as great as the product or service you are offering, and you can’t afford to miss out on customers just because they didn’t engage with your website. So what’s wrong with my website?Many sites prioritize fancy design and creative copy, but few consider the decision-making processes of their visitors or how they will use your site.